InspirationV1 - Set file

Name=Black Design Strategies;
Description=From "The Little Black Book of Design", by Adam Judge;
Author=Adam Judge (2012);
Language=1;
Colour=255,0,239;

Item=A good guess must stand aside for a hard fact;
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Item=A little self-doubt is healthy. A lot of self-doubt is fatal.;
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Item=A solution in search of a problem... is a problem;
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Item=Always ask why;
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Item=Always know where your light is coming from;
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Item=Any large organization will eventually pollute any good idea;
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Item=Are you trying to find the right tools for the job, or the right job for your tools;
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Item=Ask why again;
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Item=At times any decision - even the wrong one - is better than doing nothing;
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Item=Be honest, and don't be conceal;
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Item=Be wary of the temptation to do what seems reasonable without weighing whether it is truly good;
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Item=Being an expert in contracting (or software development, or logistics, or sales) does not qualify one to be an art director;
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Item=Bells and whistles have their place - on firetrucks and ice cream trucks;
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Item=Better a false start than no start at all;
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Item=Brainstorming can bring inspiration - but it isn't inspiration;
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Item=Buy time if you must, but be sure you know the cost;
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Item=Collaboration can really mean distraction;
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Item=Collaboration keeps the part moving without necessarily producing a result;
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Item=Collaborative spaces promote brainstorming at the expense of careful thought;
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Item=Committees make inertia. Individuals make decisions.;
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Item=Complexity is primitive;
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Item=Confidence is quiet;
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Item=Consistency is more "right" than strict correctness;
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Item=Dancing bears need not apply;
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Item=Decide what you want or you'll have a tought time getting it;
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Item=Design is more like making movies than making cars. Studio, not factory.;
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Item=Development will take longer. Always.;
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Item=Did you do it because it was a good thing to do, or because you could;
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Item=Do what's right, rather than what's easy;
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Item=Doing it wrong isn't that much easier than doing it right;
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Item=Don't be afraid of white space. Music isn't music without some room between the notes;
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Item=Don't tell them what they want to hear. Tell the truth.;
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Item=Every manager wants to be an artist. Every cloud wants to be the sea. The cloud eventually will be. But it won't be a cloud anymore.;
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Item=Feel for the user. Sympathize with the user. Pity the user. Help the user.;
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Item=Good design does not automatically meet accessibility requirements - but it gives you a head start;
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Item=Good work asks questions;
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Item=Good, fast or cheap - you can still only have two;
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Item=How long has it been since you asked "why?";
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Item=If everyone's happy, you should expect a change request right after you go live;
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Item=If you have to explain it, you've failed;
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Item=Imagine that lives depend on your next design choice. Now take a deep breath and understand that they don't.;
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Item=In the valley of the blind, the one-eyed man may have to defend himself against charges of witchcraft;
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Item=Individuals make decisions. Groups make plans to meet again.;
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Item=It is not design if it lacks intent;
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Item=It is possible to love something while disliking it;
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Item=It might be smart, cool, and cutting edge - but does it work the first time, easily ?;
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Item=It's easier to be a critic than to be a creator;
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Item=Keep being you, no matter what;
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Item=Keep moving - it's easier to change course than to overcome inertia;
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Item=Keep the goal in mind;
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Item=Kind words soothe, but reality takes no notice;
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Item=Know when to leave it alone;
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Item=Known capability trumps unknown;
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Item=Let your art be informed by your reason;
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Item=Let your experience be informed by your art;
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Item=Let your reason be informed by your experience;
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Item=Limits are liberating;
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Item=Listening says more than talking;
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Item=Love blinds us. Don't love anything - an idea, a tool, a graphic, a technique, a technology, a client, a colleague - too much.;
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Item=Make something they want to use;
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Item=Making something the boss wants and making something the customers want are not automatically the same thing;
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Item=Manage the client's expectations;
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Item=Manage the user's expectations;
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Item=Manage your boss's expectations;
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Item=Manage your own expectations;
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Item=Managers are good at managing people. Design is a different skill set.;
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Item=Meet briefly only;
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Item=Meet to share information, not to share cake;
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Item=Meetings exist to reassure the boss that he adds value;
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Item=Never listen to a VP or department head who just came back from a conference and "saw something great!";
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Item=No one really knows how;
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Item=Organizations are wasteful and foolish. They can't help it - it's their nature. Don't let it affect you.;
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Item=Own it, but be able to let it go;
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Item=Pay attention to the road so that you do not lose your feet. Pay attention to the goal so that you do not lose you way.;
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Item=Pigs don't look good in lipstick. Ever.;
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Item=Question yourself, your approach, and your motives - but don't let the questions paralyze;
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Item=Simplicity is advanced;
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Item=Subject matter experts are experts - in their subject matter;
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Item=Take your best shot. Then be prepared to fix it.;
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Item=Taking the bull by the horns will quickly indicate your most likely outcome;
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Item=The ability to walk away allows you to be honest;
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Item=The alternate should not be faster, cleaner, more efficient than the primary. If it is, then the alternate should be the primary.;
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Item=The alternative to good design is always bad design. There is no such thing as no design.;
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Item=The gap between what you know and what you think you know is a dangerous place;
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Item=The goal informs the approach;
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Item=The illusion of progress might keep you going, but it won't get you far;
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Item=The right design is there in the raw material. Perceive it. Set it free.;
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Item=The web isn't always faster, better, cheaper than other media - sometimes it's none of those. The thing to remember is, it is always different from other media.;
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Item=There can be value in buying time;
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Item=There's a lie in believe;
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Item=To the user the experience is not a means to access the content, the experience is the content;
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Item=Users will tell what they think they want, what they think you want to hear, what they think sounds good. Users will not tell you what you need to know. You have to watch them to discover that.;
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Item=We all have conceits, pet notions, comfortable opinions. Beware of them.;
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Item=Writing (and this maps to all creative endeavors) is mainly re-writing;
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Item=You built it, so naturally you understand it. Will the user ?;
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Item=You must crawl through the mud to move forward. Be careful the mud does not replace your destination.;
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Item=You must do all you can to be the person they can completely rely on. To succeed in this, you must understand that you can completely rely on no one.;
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Item=You're not Shakespeare. But neither was he.;
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Item=There will be blind alleys - but the map would be incomplete without them;
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Item=Did that thing you just did add value ?;
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Item=Trust opens the door to betrayal - but it isn't really 'trust' without some element of risk;
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Item=Someone who knows they're 100% right - absolutely knows they are right without one iota of doubt - is almost certainly dead wrong;
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Item=It is far easier to build something new than to rework someone else's attempt;
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Item=Time goes faster when you hurry;
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Item=As you wait for the other shoe to drop - are you certain you're dealing with a biped ?;
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Item=Everyone has their own ideas, including you. If you give all these ideas equal weight, you will accomplish nothing.;
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Item=The people paying the bills almost always will consider properly filled-out paperwork to be more "successful" than a brillantly conceived and executed idea. Plan accordingly.;
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Item=Clouds are really cold wet fog. Rocks can often feel warm and comforting. Appearances don't necessariily mean to deceive, but they can't help concealing.;
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Item=Sometimes, the illusion of progress is all they really wanted;
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Item=The best designs don't feel brand new;
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Item=It should fit;
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Item=Why ?;
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