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Identifying and understanding your target market is essential to being an effective internet marketer.

What businesses or websites would you consider competitors? Is there a business you must out-rank? Include websites where available.

Are you looking to gain more website sales, find additional leads, or perhaps increase brand awareness? A successful SEO campaign needs more than just a general increase in site traffic to improve conversions and revenue. Therefore, it’s important to define your objectives and continually refocus them as the campaign progresses.

Should visitors come to your site to purchase a product, download a document, or fill out your contact form? Each goal may require a slightly different approach and should be looked at accordingly. Additionally, encouraging users to engage in the desired action generally requires a combined effort of onsite and offsite optimization.

Analytical software can be very helpful in analyzing and monitoring the progress of your campaign. Not only can you see what keywords people are using to find your site, but you can also see what your most popular pages are, and how long people tend to stay on your site.

Web development and SEO projects have one-time costs associated with them. These costs may include items such as designing a template, developing the website, competitive analysis, planning site structure, creating social networking profiles, configuring eCommerce, or adding content.

Ongoing SEO involves continual generation of content, link building, article submission, social profile maintenance, search engine rank tracking, and more. Once a website is set up, a website must be maintained to achieve great SEO results.